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- Socio-political unrest, like mass demonstrations, aggressive street battles, and an imminent election.
- A cooling U.S. economy.
- Devastating wildfires and volatile weather phenomena.
- Our ancient, pugnacious nemesis, COVID-19.
The typical approach to build a brand marketing plan was to create a value proposition for your brand appropriately, think about who would be involved in it, and then reach certain individuals through marketing messages. But this plan relies on the fact that you really know who the brand would be involved in. Smart marketers leverage digital’s broad scope to reach people outside their preconceived focus ranges to understand them.
