On-page SEO is the process of optimizing blog posts and website pages to improve their search rankings.
On-page SEO is important because small changes to your page can have a big impact on its rankings and traffic.
Here’s an example of one of our blog posts climbing 7 places in the search results after changing a single word in the title:
Tip
On-page SEO refers to the improvements we can make directly on our page. Anything that helps with search performance but can’t be changed directly on our page is called off-page SEO.
On-page SEO is like icing on a cake. To get the most from on-page SEO, you need helpful, accurate content that matches the intent of the keyword you’re targeting. (We have a guide on this topic in the previous chapter.)
With that taken care of, here are some practical on-page tweaks that can help you rank higher and get more search traffic performance:
